Edwin is of Haitian descent, he was born in Fort Lauderdale, Florida. A graduate from FIU with degrees in Criminal Justice & Accounting. After graduation, his goal was to go into the DEA, FBI or CIA to deal with white-collar crimes such as money laundering, check fraud and embezzlement. However, after a brief stint with working with the government, redacting and reviewing hundreds of pages of documents to see where things didn’t make sense financially for companies; he realized this was not something he was passionate about, and it wasn’t the field he wanted to be in. He then, had a complete career change when he began working at Enterprise Rental and joined their management training program. He was excited by the philosophy they promoted which was that everything achieved was on merit; you get what you want as long as you put in the work. An he did! He became assistant manager there in 6 months and Branch manager in 11 months, unfortunately, that’s when politics entered the arena, which was a complete contradiction to the reason he was initially attracted to the business, so I left!
From there, he applied for a job with a marketing company, and that’s when his life changed. The person he is now is not the one who originally started in this industry. Unlike Enterprise Rental, progression was based entirely on individual merit, there were no office politics, and his career was in his hands. He started on October 25th 2015 and with the help of the incredible business coaches and mentors he met, he completed the firm’s management training program on February 4th 2017, Incorporated his business in August that year and this year, on March 26th, he opened his own company.
The thing he loves about this industry and being a business owner is that now he gets to build success with his friends. He gets to offer the opportunity to people who don’t know this exists; to people who normally don’t get a chance; to people who are shunned away just because they are different. In this business we love that, we embrace that. We are different. The people we attract are different, and everyone has the same chance to succeed regardless of education or experience. He is incredibly excited to build the Cincy Grind brand and expand his business to different states and countries.
We’re a team of marketers who are excited about unique ideas and help companies to create amazing brand identity.